"Entain's transformation depends on our ability to make better decisions, faster. The customer data foundation Ben and his team have built gives our organisation a shared foundation that accelerates exactly that. As we scale AI across the business, this capability isn't just useful, it's foundational."

"Better customer data has changed the way we talk about product. Instead of opinions or assumptions, we can now look at what customers are actually experiencing. It has also given us a much faster feedback loop. We can see issues sooner, learn from them faster, and use that insight to improve the product while it still matters.

That has been a real shift for the team; moving from opinion-led prioritisation to decisions grounded in customer evidence, behaviour and feedback."

"Ben was instrumental in building Codec's global strategy and insight capability from the ground up, work that directly shaped our positioning with clients like Diageo and Unilever, and with investors through two funding rounds and our acquisition by Pentad Group.

He combines sharp strategic thinking with real commercial results: double-digit growth in contract value, meaningful churn reduction, and a revenue uplift during a genuinely difficult period for the industry. He's also one of the best storytellers I've worked with."